Frequently Asked Questions
We are a strategic communication firm that specializes in strengthening companies and communities through clear, powerful communication. We are process driven and excel in creating tailored, data-driven strategies that deliver impact. By working with Siren, we initially help you build a strong foundation and seamlessly transition into an ongoing partnership.
Clients partner with Siren because we are strategists who specialize in communication. Our process ensures communication is used as a tool to further the organization’s mission and impact. And clients stay with Siren because your mission is ours. We serve as an extension of your team, increasing capacity in the critically important area of communication.
Beyond all this, we are the one strategic communication firm with a presence on both peninsulas.
Collaborative and transparent, working with us means a shared, equal partnership that focuses on shared goals, open communication, and ongoing support. When you work with us, our team becomes an extension of our own. Check out some of the other clients we have already worked with to delivered clear, powerful communication.
Our services are comprehensive, fueled by our expertise, to offer our clients whatever they need to clearly and strategically get their message across. Some of our most common services include strategic communication, crisis communication, social media management, and media training. But that’s not all. Visit our Services page to learn what we can do to help you.
We are industry agnostic and able to activate in any vertical where communication is necessary (hint: that’s every single one), including: local government, economic development, nonprofit and industry, technology and startup, professional service, education, and any organization looking to improve their communications. Learn more on our Industries page.
We measure success through key performance indicators, or KPIs, that align with your specific communication goals. This may look like tracking social media impressions and engagements, reporting key media coverage, or calculating audience reach. Read some of our Case Studies to learn more about how we measure success for our clients.
Whether you choose Siren for strategic communication, executive visibility, social media management, our strategic communication process will establish clear messaging, build a powerful, organized plan to reach your audiences, and ultimately grow momentum for your brand.
It’s broken down into seven steps: 1.) Discover, 2.) Align, 3.) Write & Plan, 4.) Engage, Launch & Execute, 5.) Track & Measure, 6.) Momentum, and 7.) Exceed goals, set new ones, repeat.
Separate from our strategic process, our strategic communication plan process – tailored specifically to your organization and meant to highlight your unique value proposition – specifically focuses on establishing clear messaging, building a powerful, organized plan to reach your audiences, and ultimately growing momentum for your brand. This is our most common, and most valuable, product.
This process is broken down into four steps: 1.) Discovery, 2.) Write & Plan, 3.) Prepare to Launch, and 4.) Launch & Ongoing.
Explore our Process page to learn even more about Siren’s approach.
At Siren, we listen first and we listen intently to discover the right message and understand the needs of everyone involved. Our typical process includes a necessary Discovery Phase where will develop a deeper understanding of your brand and even help you to learn some things along the way.
