Testimonials

Hear what our clients have to say.

The Arc of Northwest Wayne County (The Arc NW) is a small nonprofit providing advocacy and support services to people with developmental disabilities. Our programs have grown over the last few years necessitating moving into a newer, larger building in a different part of our service area. Without our own marketing staff, we needed guidance on understanding our target audiences and how best to reach those who need us in our new community. Siren was an exceptional fit! We worked with them to develop the agency’s first ever marketing strategy.

Siren understands the importance of mission and the unique needs of nonprofit service organizations. Their team led a Discovery Session with various stakeholders and helped us understand how the siloed nature of the agency was holding us back. They helped The Arc NW discover that our programs are not separate, but part of a whole supporting individuals with disabilities throughout their lifetimes. Siren helped us create messaging to communicate that to those who need us. 

Siren’s marketing strategy was compelling and comprehensive. Since the conclusion of our work with Siren we have continually used this marketing strategy, and we’ve seen results! Directly related to this marketing strategy our advocacy services in schools increased by 10%, consultations with families increased 18%, and future planning sessions increased 30% in just one year! The number of people with disabilities for whom we provided financial services increased by 25% and the number of direct care staff we supported increased by 17% in one year. This marketing strategy also helped focus our search for new leadership for our play program. The new leader followed the strategy for outreach which doubled the number of families served within just 5 months!

We are grateful to Siren for their keen insights into nonprofits and human services. We continue to grow and serve more people because of their work with us. Most important, our agency understands itself as a coherent whole which will strengthen our work far into the future.”

Gretchen Sanewsky, Executive Director of The Arc of Northwest Wayne County

“When we began working with Siren in 2019, they quickly became an integral part of our organization, seamlessly aligning with our goals and operations. Their deep understanding of our mission and expertise is evident in every project they’ve undertaken. Within a year, Siren successfully executed more than a dozen media campaigns, delivering unmatched ROI and significantly amplifying our work across our region, Michigan, and the Midwest. Siren has facilitated meaningful connections with our partners and clients, playing a pivotal role in building strategic partnerships, attracting businesses, and advancing the economic development of the U.P. We couldn’t ask for a more reliable or skilled partner in this journey.”

Joe Thiel

CEO, Innovate Marquette SmartZone

“Working with Siren has been extremely impactful for the Royal Oak DDA, as well as the dozens of businesses who call downtown Royal Oak home. Siren has been able to strategically and thoughtfully amplify our voices and share our stories, achieving results that have made a tangible impact on our community. Whether it was working with one of our local businesses, or on a project with multiple stakeholders, Siren’s execution was seamless and effective.”

Daniel Solomon

Downtown Manager, Royal Oak Downtown Development Authority

“When The Headhunters launched in 2019, one of our very first meetings was a lunch sharing the story on this venture with Adela in Royal Oak. I listened and took a lot of notes on what she told me, and the moment the business had a little success we took on Siren and Adela as our part-time chief marketing officer. One of my best decisions ever! The Siren team worked hard and thoughtfully on all the minute details to craft our marketing strategy and messaging which in turn helped us achieve phenomenal year-over-year growth.”

Bill Wednieski

Managing Director of The Headhunters, LLC

“I recommend Siren to anyone looking for a communications partner that cares AND gets sh*t done. It was apparent from day one that their team was just as bought into our campaign’s success as we were. I trusted Siren to deliver, deliver well, and deliver on time. Anyone who has worked with a consultant knows what a winning and rare experience that can be!”

Madeleine March-Meenagh

Sustainability & Evaluation Manager, CEDAM

“The Siren team really understood our mission and the impact of our nonprofit. In some ways, they understood us even better than we understood ourselves, and they wrote messaging that helped us reach our current and potential members in a more powerful way.”

Jon Shalowitz

President, Silicon Valley Japan Platform

“We’ve been working with Siren PR for three years, and they’ve been instrumental in helping us establish a consistent presence and voice on our social media channels. Before that, they helped us through an extended messaging and mission/vision project. We could not have done any of this on our own!”

Cindy Goodaker

VP, Signature Programs and Communications, Inforum

“The Siren team is very perceptive in understanding our issues when communicating change to our citizens and markets. They have been very successful in guiding us towards sharper messages.”

Tom Quinn

President, Kirtland Community College

“There is no question the visibility of Rochester University has been raised since bringing Siren on-board.”

Elliot Jones

Director, Communication Services, Rochester University

“The team at Siren helped immensely in ensuring every voice at the table was heard as it related to our sponsor-backed, volunteer-led 7-day event. I’ve worked with teams across the country on similar initiatives and having an empathic project voice to ensure every stakeholder priority was included is no easy feat.”

Christina Christian

Mentor Catalyst, Techstars

“Siren is a trusted and valued part of the Cranbrook team. Serving as our Marketing and P.R. Department, Siren offers innovative guidance, new ideas and initiatives we would have never thought of.”

Michael D. Stafford, Ph.D.

Director, Cranbrook Institute of Science

“Siren undeniably understand people, the media, and how to meet a wide variety of needs within a single campaign. They are the best at this—unlike any other agency I have worked with during my 30-year career. They run a carefully orchestrated operation when executing merger PR—they never missed a beat.”

Alan Bergstrom

Former Chief Marketing Officer, Community Choice Credit Union