Our Process
Not your typical communication and public relations firm.
By working with Siren, we initially help you build a strong foundation and seamlessly transition into an ongoing partnership.
Clients partner with Siren because we are strategists who specialize in communication. Our process ensures communication is used as a tool to further the organization’s mission and impact.
Our strategic communication discovery process not only sets you up for a stronger communication and marketing effort, it brings your team together to learn and grow, therefore enhancing your culture and strengthening your organization.
And clients stay with Siren because your mission is ours. We serve as an extension of your team, increasing capacity in the critically important area of communication.
Siren’s Strategic Process
Whether you choose Siren for strategic communication, executive visibility, social media management, our strategic communication process will establish clear messaging, build a powerful, organized plan to reach your audiences, and ultimately grow momentum for your brand through: Discovery; Alignment; Writing & Planning; Engaging, Launching, & Executing; Tracking & Measuring; Momentum; and Exceeding goals, setting new ones, repeat.
Our Strategic Communication Plan process
Separate from our strategic process, this process – tailored specifically to your organization and meant to highlight your unique value proposition – specifically focuses on establishing clear messaging, building a powerful, organized plan to reach your audiences, and ultimately growing momentum for your brand. This is our most common, and most valuable, product.
Step 1: Discovery
We listen first and we listen intently to ensure alignment between goals and objectives to build a foundation to enhance the organization’s reputation and visibility.
Step 2: Write & Plan
We then focus on brand development, crafting messaging that will resonate with key audiences and the first draft of a strategic communication plan.
Step 3: Prepare to Launch
Media training, strategic advising, campaign & content development, and reporting all occur as we prepare to launch an integrated communication campaign.
Step 4: Launch & Ongoing
Finally, we execute a turnkey communication campaign and provide day-to-day communication support all in line with organizational goals.
Our strategic communication process not only sets you up for a stronger communication and marketing effort, it brings your team together to learn and grow, therefore enhancing your culture and strengthening your organization.
